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Volume 2 Issue 2 (February 2015)

S.No. Title & Authors Page No View
1

Title : Impact of Merchandising on Customer satisfaction and thereby on Retailers sale - A study in selected Malls of Jabalpur and Gwalior city

Authors : Deepak Tiwari, Dr. Supriti Dubey, Dr. P.K.Chopra, Mansi Jain

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Abstract :

Product’s merchandising at the store is an important facet as it not only affects the Retailers’ sale but also the customer satisfaction. As it is quite evident that the products displayed by the manufacturers through advertisement or by the stores itself in the display area catches more eyeballs amongst the shoppers and when they find it available at the time of purchases, they make happy purchases and thus this increases the satisfaction which furthermore, results in good sale. Inappropriate display of product causes a negative impact on retailer’s sale, also creates severe dissatisfaction in customer while going for shopping. The study evaluated the role of merchandising in escalating the customer’s footfalls & satisfaction and thereby on Retailer’s sale. A descriptive survey design was adopted for the study and for this a self designed questionnaire was used to collect the primary insight from the sample of 200 respondents including retailer and shopper of both the cities. In that on street questionnaire, the retailers and consumers were asked for their opinion about Stores’ merchandising. The collected data were then analyzed through Pearson’s correlation and the Independent t- test to test the hypothesis. For the present study the researchers find that the majority of retail stores understands the importance of merchandising and consider it important for customer’s satisfaction and their margin.

1-5
2

Title : Fourth ABC Index and Fifth GA Index of Certain Special Molecular Graphs

Authors : Yun Gao, Li Liang, Wei Gao

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Abstract : Several chemical indices have been introduced in theoretical chemistry to measure the properties of molecular structures, such as atom bond connectivity index and geometric-arithmetic index. In this paper, we present the fourth atom bond connectivity index and fifth geometric-arithmetic index of fan molecular graph, wheel molecular graph, gear fan molecular graph, gear wheel molecular graph, and their r-corona molecular graphs.
6-12
3

Title : A multi attribute decision making method based on inclusion measure for interval neutrosophic sets

Authors : Ridvan Sahin, Mesut Karabacak

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Abstract :

In this paper, we introduce an inclusion measure for interval neutrosophic sets, which is one of information measures of interval neutrosophic theory. For this purpose, we first give a system of axioms for inclusion measure of interval neutrosophic sets. Using the concept of distance measure, we develop a simple inclusion measure for ranking the interval neutrosophic sets. Finally, a multi attribute decision making problem is presented to show effectiveness of proposed inclusion measure, and results obtained are discussed. Though having a simple measure for calculation, the inclusion measure presents a new approach for handling the interval neutrosophic information.

13-15
4

Title : Preparation of Magnetite Nanoparticles Filters for the Removal of Benzene from Drinking Water

Authors : S. Al-Tamrah, M. A. Abdalla and M. S. Mushab

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Abstract : A simple method was described for the synthesis of magnetite nanoparticles by mixing and sterring two equivalents of iron(II) chloride tetrahydrate with three equivalent of iron(III) chloride hexahydrate in the presence of ammonium hydroxide. The precipitated magnetite nanoparticles were washed with 5% NH4OH. The nanoparticles formed were characterized by IR, SEM and X-ray diffraction and then applied for the removal of benzene from water samples.
16-23
5

Title : Wavelet Based on Satellite Image Resolution Enhancement

Authors : Aparna Gupta, Sonika Arora

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Abstract : Satellite images are being used in many fields of research. Satellite images are being used in many applications like Meteorology, Agriculture, Geology, Forestry, Landscape, Biodiversity, Planning, Instruction, Area and oceanography. The Image Enhancement is the main technique for improving the resolution and visual appearance of the image. One of the major issues in Image Enhancement is Wavelet Transform. The Wavelet Transform is the technique which decomposes an image into a set of basic functions called Wavelets. A new satellite image resolution enhancement technique based on the interpolation of the high-frequency sub-band images obtained by discrete wavelet transform (DWT) and the input image. DWT is applied in order to decompose an input image into dissimilar sub-bands. Then the high frequency sub-bands as well as the input image are interpolated. All these sub-bands are combined to generate a new high resolution image by using inverse DWT (IDWT). The quantitative peak signal-to-noise ratio (PSNR) and root mean square error (RMSE) and visual results show the superiority of the proposed technique over the conventional bicubic interpolation, wavelet zero padding and state-of-art image resolution enhancement techniques.
24-26
6

Title : A Survey: Face Recognition by Sparse Representation

Authors : Jyoti Reddy, Rajesh Kumar Gupta, Dr. Mohan Awasthy

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Abstract : Face recognition is very helpful in many applications such as video surveillance, forensic applications criminal investigations, and in many other fields. The most common methods includes PCA approach based Eigenface, Linear Discriminant Analysis(LDA), Hidden Markov Model(HMM),DWT, geometry based and template matching approaches.In this paper we are using sparse representation approach to attain more robustness to variation in lighting, directions and expressions. This survey paper performs analysis on different approaches and factors affecting the face recognition.
27-29
7

Title : An Evolution of Android Operating System and Its Version

Authors : K.Chinetha, J.Daphney Joann, A.Shalini

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Abstract : Android operating system is one of the most widely used operating system based on the Linux kernel and currently developed by Google. Android is a software bunch comprising not only operating system but also middleware and key applications. Android Operating System is mainly divided into four main layers: the kernel, libraries, application framework and applications. Android is designed primarily for 9 touch screen mobile devices such as smart phones and tablet computers, with specialized user interfaces for televisions (Android TV), cars (Android Auto), and wrist watches (Android Wear). The OS uses touch inputs that loosely correspond to real-world actions, like swiping, tapping, pinching, and reverse pinching to manipulate on-screen objects, and a virtual keyboard. Despite being primarily designed for touchscreen input, it also has been used in game consoles, digital cameras, regular PCs and other electronics. In this paper different features of architecture and versions of Android OS are discussed.
30-33
8

Title : Survey on Classification of Brain Tumor using Wavelet Transform and PNN

Authors : Ankit Kashyap, Dr.Amit Agrawal

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Abstract : This paper presents, a new method for Brain Tumor Classification using Probabilistic Neural Network with Discrete Wavelet Transformation is proposed. Human inspection was the conventional method available for computerized tomography, magnetic resonance brain images classification and tumor detection. The classification methods that are operator assisted are impractical incase of large amount of data that are also non reproducible. Operator performance leads to serious inaccuracies in classification by producing noise in Computerized Tomography and Magnetic Resonance images. Neural Network techniques has shown great potential in the field of medical diagnosis. Hence, in this paper the Probabilistic Neural Network with Discrete Wavelet Transform was applied for classification of brain tumors. Classification was performed in two steps, i) Dimensionality reduction and Feature extraction using the Discrete Wavelet Transform and ii) classification using Probabilistic Neural Network (PNN). Evaluation was performed on image data base of Brain Tumor images. The proposed method gives better accuracy when compared to previous methods of classification.
34-36
9

Title : An Empirical Analysis of XML parsing using various operating systems

Authors : Amitesh Saxena, Dr. Snehlata Kothari

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Abstract : As the use of internet technologies are widely increasing, the XML markup language attains a remarkable importance due to its language neutrality and independency in using data exchange and data transfer through web environment mechanism. For improving the processing performance of XML parser, it is necessary to find out a mechanism, in which we get minimum processing time while parsing of XML documents. In this paper, XML documents are being experimentally tested using various operating systems to determine, whether an operating system effect the processing time of XML parsing.
37-40
10

Title : Invariant Moments Approach for Gujarati Numerals

Authors : Dr. Mamta Baheti

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Abstract : Due to less reported work for Gujarati numerals we have been motivated for same as Gujarati is a language not only of Indian states but widely spoken across world. We have. We have used noisy numerals for training and testing. Images are pre-processed and then subjected to the proposed algorithm. in our proposed algorithm we have used invariant moments as feature extraction technique and Gaussian distribution function as classifier. We found satisfactory results for some numerals. The results can be improved by giving better quality images for training and testing.
41-44
11

Title : Multicriterial forest fire risk assessment applicable in Central Europe Case Study

Authors : Andrea Majlingova

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Abstract :

This paper presents results of fire risk assessment for the area of Slovenska Lupca forest management unit, situated in the center of Slovak republic. The fire risk is expressed in terms of one of the risk components - the susceptibility to fire. To assess it, there were performed multicriterial analysis, taking into consideration two basic groups of factors – natural and social. The analysis of fire risk, susceptibility to fire respectively, was automated via its processing in decision making model built in NetWeaver environment. Linking the NetWeaver environment with Ecosystem management decision support system (EMDS), there was obtained the spatial visualisation of assessment results. From the results obtained follows that in case of the Slovenska Lupca forest management unit the majority of the area belongs to the medium high degree of susceptibility to fire (60 %) and almost 40 % of the area belongs even to the high degree of susceptibility to fire.

45-50
12

Title : Floods in Mahanadi River, Odisha, India: Its Causes and Management

Authors : Devananda Beura

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Abstract : All the major rivers of Odisha after attaining their old stage in the coastal plain fall into the Bay of Bengal. Most often the rivers including the biggest river Mahanadi brings flood calamity in the region. The coastal districts of Odisha particularly the Mahanadi Delta region has been victimised in the flood in terms of loss of lives of human being and domestic animals, damage of house properties, roads and bridges, crops etc. The article discusses the causes of the floods and management practices for controlling them.
51-55
13

Title : Review Paper of Image Compression

Authors : Yogesh Chandra, Shikha Mishra

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Abstract : Image compression is that the application of data compression on digital pictures. the target is to reduce redundancy of the image knowledge so as to be able to store or transmit knowledge (email) in associate in nursing economical form and a man-made neural network may be a computational structure that's impressed by discovered process in neural network of biological nerve cell within the brain. It consists of easy process world organization its are called neurons .This paper presents Image compression technique that is employed to cut back the number of bits, scale back the cupboard space and transmission price. completely different technique used for image compression like lossless and lossy compression (VQ) technique, there area unit completely different technique Huffman encoding, vector division, run length cryptography etc.Every technique having some blessings and a few limitation. Here we have a tendency to area unit study on varied image compression techniques that is predicated on artificial neural network approaches.
56-58
14

Title : Analysis of DRA with Performance Evaluation for High Speed System Applications Using Partial Differential Equation based Framework

Authors : Dr. S. V. A. V. Prasad, Anshu Thakur

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Abstract : A novel efficient design analysis has been proposed for a reduced-size dielectric resonator antenna (DRA) using perturbed system of partial differential equations. This has been done by using half-volume resonator with short-circuited plane of symmetry. The design serves as a new configuration of planar antenna, thus making integration of active devices easier. The antenna shows remarkable performance, having low cross-polarization levels and reasonably well radiation patterns. The antenna design has been simulated using a new analytical framework created in MATLAB giving accurate measurement details.
59-62
15

Title : Thermodynamics and Kinetics of Adsorption of Alizarin Yellow from Aqueous Solutions on Saccharum spontaneum

Authors : A. Lakshmi narayanan, Dr. M.Dhamodaran, Dr.J.Samu Solomon

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Abstract : Saccharum spontaneum is used for the removal of the industrial dye (alizarin yellow R)from aqueous solution. The effects of contact time ,temperatures , initial concentrations and pH values have been investigated . Langmuir and Freundlich isotherms are fitted on the experimental data of adsorption of the studied system. Depending on the results obtained from the effect of temperatures , the thermodynamic parameters (ΔG°, ΔH° and ΔS°) are estimated. The work also included kinetic study conducted by applying two kinetic models, the pseudo first and second order equations . The results proved that, the studied system follows the pseudo second order model indicated by the agreement between the experimental and calculated values of adsorption capacity (qe) at equilibrium .The concentration of the adsorbed dye is determined spectrophotometerically.
63-69
16

Title : Growth and Optical Properties of Pure and Calcium doped Cadmium Tartrate Crystals by Silica Gel Method

Authors : N. S. Patil, S.K.Bachhav, M.S.Kale, D.S.Bhavsar

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Abstract : In the present course of investigation, pure and calcium doped cadmium tartrate crystals were grown in silica gel at room temperature. The optimum conditions were obtained by varying various parameters such as pH of gel, concentration of gel, gel setting time, concentration of reactants etc. Crystals having different morphologies were obtained such as whitish semitransparent, star shaped, needle shaped crystals. Especially, effect of doping of calcium into cadmium tartrate has been studied with respect of size and transparency. It is found that doping enhances the size and transparency of the crystals. As grown crystals was characterized using scanning electronic microscope (SEM), UV, Energy dispersive X-ray spectroscopy (EDAX).
70-74
17

Title : Survey On Acoustic Echo Cancellation Based On Adaptive Filter

Authors : Kusum Sahu, Rahul Sinha

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Abstract : In digital signal processing an Adaptive filtering constitutes one of the core technologies and finds numerous application areas in science as well as in industry. In wide range of applications Adaptive filtering techniques are used, including echo cancellation, adaptive equalization, and adaptive noise cancellation. An adaptive filter is a system with a linear filter that has a transfer function controlled by variable parameters and a means to adjust those parameters according to an optimization algorithm. Echo is the reflected copy of the voice heard some time later and delayed version of the original.In telecommunication system Acoustic Echo cancellation are used. When interference of the signal occurred by Acoustic Echo, then it discomposes to the user and thus the quality of communication is reduces. Echo cancellers are very successful and today almost no echo at all can be perceived while using telephones. In this paper RLS algorithm was implemented for the echo cancellation.By using this algorithm MSE (mean square error) can be reduced, convergence rate can be improved and thus increasing the communication quality.
75-78
18

Title : Internet of Things and its enhanced data security

Authors : Arpit Kumar Srivastava, Apoorv Agarwal, Abhinav Mathur

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Abstract : The Internet of Things (IoT), an emerging global Internet-based technical architecture facilitating the exchange of information, goods and services in the internet world has an impact on the security and privacy of the involved stakeholders. Measures ensuring the architecture’s resilience to attacks, data authentication, and access control and client privacy need to be established. This paper includes a survey of IoT and various security issues related to it. Furthermore, out of all security issues, concern over data authentication and transfer is taken into consideration. Here we will discuss the idea for two levels of security in form of two different approaches i.e. Advance Encryption Standards (AES) and the Steganography approach via an image and the simulating of these two logics in the MATLAB.
79-81
19

Title : Experimental Analysis of Solar Operated Thermo-Electric Heating and Cooling System

Authors : Mr. Swapnil B. Patond, Prof. V. G. Gore

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Abstract : The main objective of our project is to design & make analysis of a Heating & Cooling system which utilizes non-conventional energy source (i.e. Solar Energy) with the help of Thermoelectric Module which works on the principle of the Peltier effect. This will be a suitable & affordable system for the people living in remote part of India where load-shading is a major problem. The major difference between the existing system & our system is that, our project works without use of mechanical device & without refrigerant too. As the module is compact in size one can design (i.e. shape, capacity) the system according to his requirement.
82-86